GCC Brand

A guide to the Grace Community Church Visual Brand.

“Simple” forms the basis of our values, and the visual brand aims to be a reflection of this. It’s made of a series of simple shapes, friendly colours and clear typography. Simplicity means it’s also more accessible. Our hope is our material – whether on a screen or in print – speaks with clarity and encourages engagement.

The logoLink to this section

The GCC logo has two elements: a simple square at 45° (the Gem) and a Work Sans-based wordmark. These can live separately or together. The square forms the basis for all of our department logos, often adorned with a simple thick, rounded-stroke line-drawing. The square can appear filled or hollow (with a thick stroke).

Emblems • Lockups • Wordmarks

Do not add effects to the logo.
Do not stretch or skew it.
Do allow space for the logo to breathe.

TypefacesLink to this section

The primary typeface for GCC is Work Sans.

Title: Work Sans Bold

Heading: Work Sans Semi Bold

Body: Work Sans Medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Alternative body: Kopius. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Work Sans (Designed by Wei Huang. From Google)
Kopius (Designed by Sibylle Hagmann. From Kontour)
Typescale used: Minor Third (1.200)

ColoursLink to this section

The colours chosen for the GCC Visual Brand and across departments are selected from the colour palette below. The primary accent colour for GCC is Aqua.

White

#ffffff
RGB: 255, 255, 255
CMYK: 0%, 0%, 0%, 0%

Pale Grey

#eeebe8
RGB: 238, 235, 232
CMYK: 8%, 7%, 9%, 0%
Pantone: Warm Gray 1 C

Grey

#a9a296
RGB: 169, 162, 150
CMYK: 39%, 34%, 41%, 16%
Pantone: Black 0961 C

Mid Grey

#353230
RGB: 53, 50, 48
CMYK: 58%, 52%, 55%, 53%
Pantone: Black C

Dark Grey

#252322
RGB: 37, 35, 34
CMYK: 71%, 64%, 60%, 77%
Pantone: Neutral Black C

Deep Grey

#1b1a19
RGB: 27, 26, 25
CMYK: 75%, 67%, 62%, 83%
Pantone: Neutral Black C

Light Mint

#befbe2
RGB: 190, 251, 226
CMYK: 29%, 0%, 21%, 0%
Pantone: 331 C

Mint

#8eeacb
RGB: 141, 234, 203
CMYK: 45%, 0%, 32%, 0%
Pantone: 3375 C

Aqua

#3fad97
RGB: 63, 173, 151
CMYK: 71%, 5%, 49%, 0%
Pantone: 7465 C

Forest

#06726c
RGB: 6, 114, 108
CMYK: 86%, 31%, 55%, 20%
Pantone: 7718 C

Dark Forest

#104543
RGB: 16, 69, 67
CMYK: 88%, 45%, 58%, 55%
Pantone: 7722 C

Light Pink

#ffd6de
RGB: 255, 214, 222
CMYK: 0%, 24%, 7%, 0%
Pantone: 705 C

Pink

#f6abbf
RGB: 246, 171, 191
CMYK: 0%, 44%, 10%, 0%
Pantone: 182 C

Candy

#d15c81
RGB: 209, 92, 129
CMYK: 15%, 75%, 26%, 2%
Pantone: 205 C

Burgundy

#a60340
RGB: 161, 3, 64
CMYK: 24%, 100%, 54%, 20%
Pantone: 1945 C

Dark Burgundy

#61102d
RGB: 97, 16, 45
CMYK: 40%, 99%, 38%, 55%
Pantone: 7421 C

Light Lime

#dcfba7
RGB: 220, 251, 167
CMYK: 20%, 0%, 46%, 0%
Pantone: 372 C

Lime

#b5e54e
RGB: 181, 229, 78
CMYK: 33%, 0%, 72%, 0%
Pantone: 374 C

Apple

#8aab3a
RGB: 138, 171, 58
CMYK: 54%, 15%, 92%, 1%
Pantone: 7737 C

Olive

#556906
RGB: 85, 105, 6
CMYK: 67%, 38%, 100%, 29%
Pantone: 371 C

Dark Olive

#384110
RGB: 56, 65, 16
CMYK: 71%, 51%, 98%, 57%
Pantone: 5743 C

Light Lilac

#f2daff
RGB: 242, 218, 255
CMYK: 8%, 18%, 0%, 0%
Pantone: 531 C

Lilac

#ddaef0
RGB: 221, 174, 240
CMYK: 21%, 38%, 0%, 0%
Pantone: 2562 C

Violet

#a264b4
RGB: 162, 100, 180
CMYK: 45%, 69%, 0%, 0%
Pantone: 7441 C

Plum

#642d74
RGB: 108, 41, 111
CMYK: 68%, 97%, 19%, 8%
Pantone: 255 C

Dark Plum

#3b2144
RGB: 59, 33, 63
CMYK: 81%, 93%, 38%, 46%
Pantone: 519 C

Light Powder

#cedcff
RGB: 206, 220, 255
CMYK: 22%, 11%, 0%, 0%
Pantone: 657 C

Powder

#9abaf9
RGB: 154, 186, 249
CMYK: 43%, 21%, 0%, 0%
Pantone: 7451 C

Cobalt

#5984c8
RGB: 89, 132, 200
CMYK: 69%, 44%, 0%, 0%
Pantone: 2718 C

Marine

#2f4e87
RGB: 9, 65, 135
CMYK: 100%, 79%, 16%, 3%
Pantone: 7687 C

Dark Marine

#122d50
RGB: 18, 45, 80
CMYK: 100%, 83%, 40%, 38%
Pantone: 648 C

Light Lemon

#fff6ae
RGB: 255, 246, 174
CMYK: 2%, 0%, 41%, 0%
Pantone: 600 C

Lemon

#f6d82e
RGB: 246, 216, 46
CMYK: 6%, 11%, 87%, 0%
Pantone: 107 C

Amber

#e5b319
RGB: 229, 179, 25
CMYK: 11%, 29%, 93%, 2%
Pantone: 123 C

Orange

#b76002
RGB: 183, 96, 2
CMYK: 22%, 66%, 100%, 12%
Pantone: 1385 C

Dark Orange

#752813
RGB: 117, 40, 19
CMYK: 33%, 89%, 95%, 45%
Pantone: 174 C

Swatches

IllustrationLink to this section

Simplicity is key to the GCC visual identity. Illustrations are made up of bold shapes, brand colours and subtle textures.

Family brandsLink to this section

GCC is made up of different parts. We’ve given various departments, organisations, groups and themes a colour scheme and a unique Gem, and — sometimes — a custom typeface.