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GCC Brand

Updated

A guide to the Grace Community Church Visual Brand.

Simple” forms the basis of our values, and the visual brand aims to be a reflection of this. It’s made of a series of simple shapes, friendly colours and clear typography. Simplicity means it’s also more accessible. Our hope is our material – whether on a screen or in print – speaks with clarity and encourages engagement.

The GCC logo has two elements: a simple square at 45° (the Gem) and a Work Sans-based wordmark. These can live separately or together. The square forms the basis for all of our department logos, often adorned with a simple thick, rounded-stroke line-drawing. The square can appear filled or hollow (with a thick stroke).

EmblemsLockupsWordmarks

Do not add effects to the logo.
Do not stretch or skew it.
Do allow space for the logo to breathe.

Typefaces

The primary typeface for GCC is Work Sans.

Title: Work Sans Bold
Heading: Work Sans Semi Bold
Body: Work Sans Medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Alternative body: Capitolium News 2. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Work SansCapitolium News 2 • Typescale used: Minor Third (1.200)

Colours

The colours chosen for the GCC Visual Brand and across departments are selected from the colour palette below. The primary accent colour for GCC is Aqua.

Light
#f9f8f6
RGB: 250, 250, 247
CMYK: 0%, 0%, 1%, 2%
Dark X Light
#9f9a97
RGB: 158, 153, 150
CMYK: 0%, 3%, 5%, 38%
Pantone: Black 0961 C
Dark
#3a3837
RGB: 59, 57, 56
CMYK: 0%, 3%, 5%, 77%
Pantone: Black C
X Dark
#1f1e1d
RGB: 31, 30, 29
CMYK: 0%, 3%, 6%, 88%
Pantone: Neutral Black C
Aqua X Light
#72ebf1
RGB: 114, 265, 241
CMYK: 53%, 2%, 0%, 5%
Pantone: 318 C
Aqua Light 50
#30c9d0
RGB: 48, 201, 208
CMYK: 77%, 3%, 0%, 18%
Pantone: 319 C
Aqua
#14949a
RGB: 20, 148, 154
CMYK: 87%, 4%, 0%, 40%
Pantone: 7710 C
Aqua X Dark
#0a494d
RGB: 10, 73, 77
CMYK: 87%, 5%, 0%, 70%
Pantone: 548 C
Blue X Light
#c7dcff
RGB: 199, 219, 255
CMYK: 22%, 14%, 0%, 0%
Pantone: 7451 C
Blue Light 50
#698cf0
RGB: 105, 140, 240
CMYK: 56%, 42%, 0%, 6%
Pantone: 2718 C
Blue
#345ac2
RGB: 52, 90, 194
CMYK: 73%, 54%, 0%, 24%
Pantone: 2726 C
Blue X Dark
#1c3266
RGB: 28, 50, 102
CMYK: 773%, 51%, 0%, 60%
Pantone: 648 C
Purple X Light
#e1a1ff
RGB: 225, 161, 255
CMYK: 12%, 37%, 0%, 0%
Pantone: 529 C
Purple Light 50
#be68e7
RGB: 190, 104, 231
CMYK: 18%, 55%, 0%, 9%
Pantone: 252 C
Purple
#9c49c3
RGB: 156, 73, 195
CMYK: 20%, 63%, 0%, 24%
Pantone: 7442 C
Purple X Dark
#421666
RGB: 66, 22, 102
CMYK: 35%, 78%, 0%, 60%
Pantone: 2597 C
Plum X Light
#ffa8dd
RGB: 255, 168, 221
CMYK: 0%, 34%, 13%, 0%
Pantone: 210 C
Plum Light 50
#ea52a4
RGB: 234, 82, 164
CMYK: 0%, 65%, 30%, 8%
Pantone: 212 C
Plum
#bf1c74
RGB: 191, 28, 116
CMYK: 0%, 85%, 39%, 25%
Pantone: 213 C
Plum X Dark
#660f3e
RGB: 102, 15, 62
CMYK: 0%, 85%, 39%, 60%
Pantone: 216 C
Red X Light
#f3645d
RGB: 255, 159, 154
CMYK: 0%, 38%, 40%, 0%
Pantone: 170 C
Red Light 50
#eb5b57
RGB: 235, 91, 87
CMYK: 0%, 61%, 63%, 8%
Pantone: 178 C
Red
#d33a32
RGB: 211, 58, 50
CMYK: 0%, 73%, 76%, 17%
Pantone: 1788 C
Red X Dark
#6e1e1a
RGB: 110, 30, 26
CMYK: 0%, 73%, 76%, 57%
Pantone: 1815 C
Orange X Light
#ffcc85
RGB: 255, 204, 133
CMYK: 0%, 20%, 48%, 0%
Pantone: 148 C
Orange Light 50
#f19f3d
RGB: 241, 159, 61
CMYK: 0%, 34%, 75%, 5%
Pantone: 137 C
Orange
#c76f06
RGB: 199, 111, 6
CMYK: 0%, 44%, 97%, 22%
Pantone: 1385 C
Orange X Dark
#663903
RGB: 102, 57, 3
CMYK: 0%, 44%, 97%, 60%
Pantone: 1615 C
Gold X Light
#ffe970
RGB: 255, 233, 112
CMYK: 0%, 9%, 56%, 0%
Pantone: 106 C
Gold Light 50
#f2cc34
RGB: 242, 204, 52
CMYK: 0%, 16%, 79%, 5%
Pantone: 108 C
Gold
#bb8d00
RGB: 187, 141, 0
CMYK: 0%, 25%, 100%, 27%
Pantone: 125 C
Gold X Dark
#664d00
RGB: 102, 77, 0
CMYK: 0%, 25%, 100%, 60%
Pantone: 140 C
Olive X Light
#e7f567
RGB: 231, 245, 103
CMYK: 6%, 0%, 58%, 4%
Pantone: 386 C
Olive Light 50
#c8d936
RGB: 200, 217, 54
CMYK: 8%, 0%, 75%, 15%
Pantone: 389 C
Olive
#8c9914
RGB: 140, 153, 20
CMYK: 8%, 0%, 87%, 40%
Pantone: 7746 C
Olive X Dark
#464d0a
RGB: 70, 77, 10
CMYK: 9%, 0%, 87%, 70%
Pantone: 378 C
Lime X Light
#98f681
RGB: 152, 246, 129
CMYK: 38%, 0%, 48%, 4%
Pantone: 7487 C
Lime Light 50
#51d531
RGB: 81, 213, 49
CMYK: 62%, 0%, 77%, 16%
Pantone: 802 C
Lime
#28a60f
RGB: 40, 166, 15
CMYK: 76%, 0%, 91%, 35%
Pantone: 361 C
Lime X Dark
#124d07
RGB: 18, 77, 7
CMYK: 77%, 0%, 91%, 70%
Pantone: 349 C

Swatches

Illustration

Simplicity is key to the GCC visual identity. Illustrations are made up of bold shapes, brand colours and subtle textures.

GCC Village Aqua PosterGCC Thanksgiving Pattern Alt1 PosterApple Harvest Poster Alt2GCC Scripture Genesis Poster

Family brands

GCC is made up of different parts. We’ve given various departments, organisations, groups and themes a colour scheme and a unique Gem, and — sometimes — a custom typeface.

GCC WomenGCC WomenGCC Women Pattern Alt1 PosterGCC Women

GCC Women brand elements:
Emblem, Wordmark, Pattern and Type Treatment (Mina from Adobe Fonts).

GCC MenGCC Men Wordmark Web ThumbGCC Men Pattern Alt1 PosterGCC Men Type Treatment Web Thumb

GCC Men brand elements:
Emblem, Wordmark, Pattern and Type Treatment (Bodoni URW Regular from Adobe Fonts).

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