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GCC Brand

Updated

A guide to the Grace Community Church Visual Brand.

Simple” forms the basis of our values, and the visual brand aims to be a reflection of this. It’s made of a series of simple shapes, friendly colours and clear typography. Simplicity means it’s also more accessible. Our hope is our material – whether on a screen or in print – speaks with clarity and encourages engagement.

The GCC logo has two elements: a simple square at 45° (the Gem) and a Work Sans-based wordmark. These can live separately or together. The square forms the basis for all of our department logos, often adorned with a simple thick, rounded-stroke line-drawing. The square can appear filled or hollow (with a thick, rounded stroke).

EmblemsLockupsWordmarks

Do not add effects to the logo.
Do not stretch or skew it.
Do allow space for the logo to breathe.

Typefaces

The primary typeface for GCC is Work Sans.

Title: Work Sans Bold
Heading: Work Sans Semi Bold
Body: Work Sans Medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Alternative body: Vollkorn. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Work SansVollkorn • Typescale used: Minor Third (1.200)

Colours

The colours chosen for the GCC Visual Brand and across departments are selected from the colour palette below. The primary accent colour for GCC is Aqua.

Light
Dark X Light
Dark
Darker
X Dark
Aqua X Light
Aqua Light 50
Aqua
Aqua X Dark
Blue X Light
Blue Light 50
Blue
Blue X Dark
Purple X Light
Purple Light 50
Purple
Purple X Dark
Plum X Light
Plum Light 50
Plum
Plum X Dark
Red X Light
Red Light 50
Red
Red X Dark
Orange X Light
Orange Light 50
Orange
Orange X Dark
Gold X Light
Gold Light 50
Gold
Gold X Dark
Olive X Light
Olive Light 50
Olive
Olive X Dark
Lime X Light
Lime Light 50
Lime
Lime X Dark

Swatches

Illustration

We love creativity and exploring different artistic expressions. Decorative or accompanying illustrations are made up of simple shapes and lines. However, things like texture, colour and materials are up to the artist. We hope this creates a connectedness, but not a uniformity to illustrations.

Illustration Examples

Family brands

GCC is made up of different parts. We’ve given various departments, organisations, groups and themes a colour scheme and a unique Gem, and — sometimes — a custom typeface.

GCC WomenGCC WomenGCC WomenGCC Women

GCC Women brand elements:
Emblem, Wordmark, Pattern and Type Treatment (Mina from Adobe Fonts).

GCC MenGCC Men Wordmark Web ThumbGCC Men Pattern Web ThumbGCC Men Type Treatment Web Thumb

GCC Men brand elements:
Emblem, Wordmark, Pattern and Type Treatment (Bodoni URW Regular from Adobe Fonts).

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