A guide to the Grace Community Church Visual Brand.
“Simple” forms the basis of our values, and the visual brand aims to be a reflection of this. It’s made of a series of simple shapes, friendly colours and clear typography. Simplicity means it’s also more accessible. Our hope is our material – whether on a screen or in print – speaks with clarity and encourages engagement.
The GCC logo has two elements: a simple square at 45° (the Gem) and a Work Sans-based wordmark. These can live separately or together. The square forms the basis for all of our department logos, often adorned with a simple thick, rounded-stroke line-drawing. The square can appear filled or hollow (with a thick stroke).
Do not add effects to the logo.
Do not stretch or skew it.
Do allow space for the logo to breathe.
The primary typeface for GCC is Work Sans.
Work Sans (Designed by Wei Huang. From Google)
Kopius (Designed by Sibylle Hagmann. From Kontour)
Typescale used: Minor Third (1.200)
The colours chosen for the GCC Visual Brand and across departments are selected from the colour palette below. The primary accent colour for GCC is Aqua.
Simplicity is key to the GCC visual identity. Illustrations are made up of bold shapes, brand colours and subtle textures.
We also use Adobe Firefly to quickly and easily generate images to use on the website and social media. You can start creating with the settings we recommend via this link.
A beautiful whale created using Adobe Firefly
GCC is made up of different parts. We’ve given various departments, organisations, groups and themes a colour scheme and a unique Gem, and — sometimes — a custom typeface.
GCC Women brand elements:
Gem, Wordmark and Pattern.
GCC Men brand elements:
Gem, Wordmark and Pattern.
Prayer, Giving, Production and Kids sub brands with their gems and colours.
