A guide to the Grace Community Church Visual Brand.
“Simplicity” is one of our core values — and our visual brand is designed to reflect that. It’s built from a handful of clean shapes, friendly colours, and easy-to-read type. A simple look also means it’s more accessible. Whether it’s on screen or in print, we want everything we create to feel clear, inviting, and easy to engage with.
Our logo is made up of two parts: a gently-rounded square tilted at 45° (we call it the Gem) and a wordmark using the Greycliff typeface. They can be used together or separately. That Gem shape shows up across all our department logos too, often paired with a bold, rounded line illustration. It can appear either solid or as a thick outline.
Do not add effects to the logo.
Do not stretch or skew it.
Do allow space for the logo to breathe.
The primary typeface for GCC is Greycliff.
Greycliff (Designed by Connary Fagen.)
Kopius (Designed by Sibylle Hagmann. From Kontour)
Typescale used: Minor Third (1.200)
We’ve chosen a colour palette that’s bright, clean, and consistent across everything we do. Aqua is our main accent colour — it helps tie everything together.
Simplicity is key to the GCC visual identity. Illustrations are made up of bold shapes, brand colours and subtle textures.
We also use Adobe Firefly to quickly and easily generate images to use on the website and social media. You can start creating with the settings we recommend via this link.
A beautiful whale created using Adobe Firefly
GCC includes lots of different groups, teams, and projects. To help each one feel distinct (while still feeling part of the same family), we’ve given them their own colour schemes, unique Gem shapes, and sometimes even a custom typeface.
GCC Women brand elements:
Gem, Wordmark and Pattern.
GCC Men brand elements:
Gem, Wordmark and Pattern.
Prayer, Giving, Production and Kids sub brands with their gems and colours.
